Names, roles, real power and false narratives

1️⃣ Berner (Gilbert Milam Jr.) – The face, not the owner of the plant

Berner is the public face, the narrator and the marketing engine of Cookies.

What he truly is:

• entrepreneur
• brand strategist
• connector between music, street culture and cannabis
  

What he is not:

• a breeder
• the genetic creator of Girl Scout Cookies
• a botanical selector
  

👉 Berner never genetically created GSC.
👉 He created Cookies as a brand, not as a plant.

His power is:

• cultural
• media
• contractual via the brand

But not organic.

2️⃣ Jigga – The “breeder” myth deconstructed

Jigga is often presented, deliberately or through confusion, as:

• “the breeder”
• “the man behind GSC”
  

The documented reality is different

Jigga is:

• a scene actor
• an intermediary
• an operational and relational relay within the Cookies ecosystem
  

👉 There is no serious evidence showing that Jigga is:

• the genetic author of GSC
• a breeder in the strict botanical sense (selection, stabilization, lineages)
  

“Jigga is often presented as a breeder.

No legal proceedings, no public documents, and no botanical record make it possible to confirm a genetic creation role in the strict sense.”

His real role:

• logistical and human support for Berner
• internal actor in the initial structuring
• trusted figure within the close circle
  

👉 Jigga is a network man, not a genetic creator.

The “breeder Jigga” myth mainly serves to:

• simplify the story
• personify a collective genetic
  

strengthen the storytelling

3️⃣ Cookies Creative Consulting & Promotions, LLC – The true center of gravity

This is where the core of symbolic power lies.

Cookies Creative:

• owns the “Cookies” brand
• controls the image
• signs licensing agreements
• sets the standards
  

👉 Cookies Creative does not cultivate most of the flowers sold under its name.
👉 It monetizes IP.

This is the entity that:

• authorizes or prohibits the use of the Cookies name
• collects royalties
• can terminate contractual relationships
  

👉 The power here is legal and strategic, not agricultural.

4️⃣ Cookies Retail LLC – Brandon Johnson and on-the-ground operations

Brandon Johnson

Presented as “Key Principal” of Cookies Retail LLC.

Cookies Retail LLC:

• is a distinct entity from Cookies Creative
• physically operates dispensaries
• manages retail, staff, and operations
  

👉 Cookies Retail LLC is not the creator of Cookies.
👉 It is a commercial operator, exposed to financial and legal risks.

It is around this entity that:

• several disputes crystallize
• tensions with investors emerge
  

accusations of unbalanced practices emerge

5️⃣ Investors and architects of control

This is where culture completely disappears in favor of law and capital.

Vinny Smith – Gron Ventures

• investor
• return-driven logic
• no cultural or genetic link to Cookies
  

👉 Brings capital.
👉 Expects a return.
👉 Influences structural decisions.

Douglas Rosenberg – Mesh Ventures / 1212 Ventures

• financial structuring
• contractual arrangements
• direct involvement in the legal architecture
  

👉 This type of actor never touches the plant.
👉 But can control an entire company through the law.

Spartan Partners Licensing

• licensing management entity
• royalty collection
• legal risk isolation
  

👉 Key legal instrument.
👉 One of the main levers of real control.

6️⃣ Gage Cannabis (pre-TerrAscend) – A perfect example of the system

Gage Cannabis:

• multi-state operator
• operator of licensed Cookies stores
• not the creator not the brand owner

👉 Heavy investments
👉 Contractual dependence
👉 Later acquisition by TerrAscend

This case illustrates a reality:

operators can be replaced, absorbed, or sacrificed,
the brand itself remains intact.

7️⃣ What the lawsuits prove (and why they matter)

Lawsuits are not anecdotal.
They are pieces of evidence.

They show:

• who sets the rules
• who can survive a conflict
• who actually bears the risk
  

👉 The one who comes out of a lawsuit intact
👉 is the one who already controlled the system.

🧠 Final truth, no detours

• GSC is a collective creation by passionate people.
• Berner is a brand builder, not a grower or a breeder.
• Jigga is an internal actor, not a genetic creator.
• Cookies Creative controls the image and the licenses.
• Cookies Retail operates and takes the hits.
• Investors control through law and capital.
  

👉 Power is not where the public looks.

This document is based exclusively on public court decisions, specialized press articles, and verifiable facts.

It does not constitute a criminal accusation nor a personal attack, but a structural analysis of an economic model.