Names, roles, real power and false narratives 1️⃣ Berner (Gilbert Milam Jr.) – The face, not the owner of the plant Berner is the public face, the narrator and the marketing engine of Cookies. What he truly is: entrepreneurbrand strategistconnector between music, street culture and cannabis What he is not: a breederthe genetic creator of Girl Scout Cookiesa botanical selector 👉 Berner never genetically created GSC.👉 He created Cookies as a brand, not as a plant. His power is: culturalmediacontractual via the brand But not organic. 2️⃣ Jigga – The “breeder” myth deconstructed Jigga is often presented, deliberately or through...

When lawsuits reveal who really controls the brand 1️⃣ Why trials are central to understanding cookies In the cannabis industry, disputes are not accidents.. They are revealers of power. 👉 The one who : survives a trial,preserves the brand,retains control of licenses, 👉 is the one whoactually directs, even if it doesn't appear on the flyers. The legal cases surrounding Cookies show one very clear thing. :Power is contractual, not cultural. 2️⃣ The recurring pattern of Cookie conflicts Cookie-related lawsuits almost all follow the same pattern : A partner or investor enters the Cookies ecosystemIt invests massively (retail, staff, compliance,...

Breeding vs Blending : Understanding the fundamental differences In the cannabis world, the terms "breeding" and "blending" are often used, but they refer to very different processes. Understanding these distinctions is essential for both amateur and professional growers to produce high-quality genetics. Le Breeding : the art of genetic selection Breeding is a long and meticulous process that can take anywhere from 5 to 10 years. It involves starting from scratch with pure genetics, such as landraces (local varieties), foundation hybrids, or heirlooms (heritage varieties). Breeders select the best plants over several generations to stabilize specific traits. This process ensures...

Top Cannabis Cup Winning Stains (1988-2018) : after these dates we speak more of blend than of real genetics   From 1988 to 2015, the Cannabis Cups truly represented the elite of cannabis, with world-renowned winners and real competition (without paying the judge or any other charade). But since High Times started selling to Dutch players, from 2015 to 2023, the quality has dropped and the winners were not necessarily the best... It has become a real decline, where real championships have been replaced by a tasteless farce... Well done Arjan and Co. I'll let you judge for yourself  ...

A judge this month awarded a preliminary $17.9 million settlement to a San Francisco-based global cannabis brand, marking the latest twist in a contentious dispute between the company's founders and its own investors. The war has led Cookies and its early investors to sue each other in court, with both sides seeking more than $100 million in damages. The investors, who also run a chain of numerous Cookies retail locations, have accused founder Gilbert Anthony Milam Jr., known as “Berner,” and his co-founders of fraud. Milam, for his part, has described the group as “shark investors” trying to take control...